Jennifer Cummings Portfolio

JENNIFER CUMMINGS

SENIOR MARKETING LEADER | CONTENT BRAND STRATEGIST

SOCIAL MEDIA & GROWTH LEAD

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About Me

I'm an award-winning marketing leader with over 20 years of experience driving customer acquisition, retention, and revenue growth for B2B and B2C brands.

My work spans integrated campaigns, digital strategy, content marketing, and sales enablement, with a consistent focus on optimizing the customer journey and maximizing ROI. I bring together data analytics, CRM strategy, and AI-driven automation to improve engagement and convert demand into results.

A Master's in Information Systems underpins my approach to media mix modeling and KPI analysis, giving me the ability to calibrate spend across channels with precision. I've built and executed campaigns that synchronize digital and traditional media to capture demand and accelerate sales volume at scale.

That work has earned recognition from some of the most respected programs in the industry, including Hermes, Stevie, Reggie, and BMA B2 Awards for Marketing Campaign of the Year.

Education

Webster University

Master of Arts in Computer Resource and Information Systems Management.

University of Texas, El Paso

Bachelor of Arts in Mass Communications.

MIT Computer Science and Artificial Intelligence Laboratory

AI Implications for Business Strategy

Experience

2023 - Present (3 years)

Marketing & AI Content Strategy Consultant

Provide strategic marketing consulting across SaaS, B2B, and B2C segments with a focus on AI-driven content, customer engagement, and digital transformation. Develop and execute comprehensive social media campaigns across organic and paid channels, managing full-funnel strategy from concept through performance analysis. Design and implement go-to-market and aftermarket strategies, including market identification and monetization frameworks for diverse client segments.

Partner with marketing teams to integrate AI tools into content automation, personalization, social media production workflows, and sales enablement. Optimize content for AI-powered search environments including AI-powered search, and LLM-driven discovery platforms. Conduct quality assurance testing of AI models to evaluate output accuracy, brand alignment, and content performance. Apply reinforcement learning techniques to refine AI-generated marketing content and improve engagement outcomes.

Time Warner Cable (now Spectrum)

2009 - 2017 (8 years)

Director of Marketing – Corporate

Developed and executed data-driven acquisition, retention, and CRM campaigns targeting B2B segments from small business to enterprise. Managed integrated media strategies across paid search, display, and social channels, optimizing campaign performance through real-time adjustments. Spearheaded SEO-driven content marketing strategies, including blogs, webinars, case studies, and whitepapers, driving lead generation. Designed and implemented customer retention programs, leveraging email automation and customer journey mapping to increase engagement. Led cross-functional teams to execute multi-channel creative production, ensuring consistent brand messaging across TV, radio, print, and digital. Analyzed marketing data, optimizing ROI and customer acquisition costs (CAC) through econometric modeling and advanced analytics. Developed and implemented pricing analysis strategies with a focus on contribution margin, ensuring marketing campaigns achieved sales goals and revenue targets. Created content for SaaS customer portals and apps, enhancing user experience and engagement Launched award-winning marketing campaigns, securing industry accolades such as Hermes Creative, Stevie, Reggie, and BMA B2 Awards

Time Warner Cable

2005 - 2009 (4 years)

Manager of Product Marketing

Led go-to-market strategies for new product launches, including campaign planning, media strategy, and performance measurement. Developed pricing analysis and sales enablement collateral to support business development and cross-sell initiatives.