General Student Resume

JENNIFER CUMMINGS

B2B MARKETING STRATEGIST | CONTENT MARKETING |

MEDIA MIX MODELING

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About Me

An award-winning marketing leader with over 20 years of experience, specializing in customer acquisition, retention, and revenue growth for both B2B and B2C brands. With expertise in integrated campaigns, digital strategy, content marketing, and sales enablement, they have a proven ability to optimize customer journeys and maximize ROI. By leveraging data analytics, CRM strategies, and AI-driven automation, they enhance engagement and drive conversions. Their innovative marketing strategies have earned prestigious awards, including Hermes, Stevie, Reggie, and BMA B2 Awards for Marketing Campaign of the Year.

As a progressive strategist, they seamlessly integrate mass media strategies across digital and traditional channels to capture demand and drive sales volume. By synchronizing online and offline campaigns, they increase conversion rates while carefully calibrating spend to align with market demand. Their analytical expertise and Master’s in Information Systems enable them to define mixed-media hypothetical modeling that accounts for key KPI drivers, ensuring measurable success. A visionary B2B content strategist, they focus on user engagement and experience, crafting high-impact campaigns that generate qualified leads and sustainable business growth.

Education

Webster University

Master of Arts in Computer Resource and Information Systems Management.

University of Texas, El Paso

Bachelor of Arts in Mass Communications.

MIT Computer Science and Artificial Intelligence Laboratory

AI Implications for Business Strategy

Experience

2023 - Present (2 years)

Marketing & AI Content Strategy Consultant

Providing strategic marketing consulting with a focus on AI-driven content, customer engagement strategies, and digital transformation. Conducting comprehensive quality assurance testing of AI models to enhance user experience and content optimization. Leveraging reinforcement learning techniques to improve AI-generated marketing content and engagement strategies. Partnering with marketing teams to integrate AI tools into content automation, personalization, and sales enablement strategies. Developing and executing go-to-market (GTM) and aftermarket strategies, including market identification and monetization approaches for SaaS, B2B, and B2C segments.

Time Warner Cable (now Spectrum)

2009 - 2017 (8 years)

Director of Marketing – Corporate

Developed and executed data-driven acquisition, retention, and CRM campaigns targeting B2B segments from small business to enterprise. Managed integrated media strategies across paid search, display, and social channels, optimizing campaign performance through real-time adjustments. Spearheaded SEO-driven content marketing strategies, including blogs, webinars, case studies, and whitepapers, driving lead generation. Designed and implemented customer retention programs, leveraging email automation and customer journey mapping to increase engagement. Led cross-functional teams to execute multi-channel creative production, ensuring consistent brand messaging across TV, radio, print, and digital. Analyzed marketing data, optimizing ROI and customer acquisition costs (CAC) through econometric modeling and advanced analytics. Developed and implemented pricing analysis strategies with a focus on contribution margin, ensuring marketing campaigns achieved sales goals and revenue targets. Created content for SaaS customer portals and apps, enhancing user experience and engagement Launched award-winning marketing campaigns, securing industry accolades such as Hermes Creative, Stevie, Reggie, and BMA B2 Awards

Time Warner Cable

2005 - 2009 (4 years)

Manager of Product Marketing

Led go-to-market strategies for new product launches, including campaign planning, media strategy, and performance measurement. Developed pricing analysis and sales enablement collateral to support business development and cross-sell initiatives.